Organic Ceremonial Matcha Yui

Organic Ceremonial Matcha Yui is an expression of connection. Connections between producer and craft, tradition and modern enjoyment, host and guest. Named Yui (結), meaning “to bind” or “to connect,” this matcha reflects the spirit of our rebranding and the mizuhiki motif that symbolizes relationships formed through care and intention.

Yui is a ceremonial matcha selected for its luminous color, smooth texture, and balanced expression of umami and natural sweetness. Clean and composed, it offers refinement without heaviness or bitterness, allowing the character of the tea to unfold naturally in the bowl.

Yui is designed for moments that call for presence and attention, whether preparing matcha for a guest, marking a quiet ritual, or simply enjoying a cup made with care. Its clean structure and smooth finish make it well suited for traditional preparation as usucha, allowing the character of the tea to unfold naturally in the bowl.

This is matcha meant to bring people and moments together, creating a sense of connection through a shared cup.

HOT BREW PREPARATION

1/2 tsp (1g)	3 oz water	185°F	Whisk until frothy

COLD BREW PREPARATION

1 tsp (2g)	8 oz water	Ice water	Shake or stir well

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